When Heretic founder Douglas Little first moved to New York City, he felt the need to develop a powerful potion to clear away the intense and sometimes overwhelming energy often synonymous with urban life. Driven by a desire to also connect with his Scotch-Irish heritage, he naturally sought inspiration from the protecting and purifying rite of Druidic saining, where juniper is burned to generate an aromatic and healing smoke. But rather than setting a branch ablaze inside his apartment, he decided to put his perfumer skills to the test and develop a fragrance that explores and celebrates the use of smoke that has been shared by so many cultures across millennia to clear energy.

Celebrating the ancient practice of using smoke to clear energy, this heady potion envelops you in an exquisite blend of juniper, labdanum, frankincense and tonka bean. The fresh sappy notes from the juniper is accompanied by rich, balsamic sandalwood, sweet and spicy patchouli, warming clary sage as well as the complex but comforting vanilla and tobacco notes from the tonka bean.

Together, these compounds co-mingle into a powerful elixir which will imbue a sense of grounded wellbeing and clarity to whoever chooses to envelop themselves in this intoxicating scent.